One of our most unique processes at Red Jacket West is preparing for eCourse launches before the final product is even finished.
Why market a product before a release date? Let me ask you this: when Apple, Pixar, or BMW are developing a new product, how often and how long prior to its release do you hear about it? I’m guessing you’re going to say a lot, and probably long before the release date. Do you know what these companies are doing? Building not only awareness with their tribe, but excitement.